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Journey. Story. Repeat. This is the process I use to identify audience needs and create emotional connections. Marketing and communication methods may change but, no matter the delivery, words and stories have the power to entertain, relieve stress, inspire behavior change, and help build lasting relationships. I’m passionate about learning, sharing, and simplifying information to create better experiences for people. If you’re looking for an enthusiastic, experienced partner who strives to understand user expectations, uses her storytelling powers for good, understands project workflow, the importance of client relationships, stakeholder input, creative collaboration, budgets and deadlines... I’m your girl. https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1633195694347-X9QWRF22TSEZWD83U5FT/HRiker_headshot_2+copy.jpg https://www.hollyriker.com/consulting daily 0.75 2023-01-25 https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1633210916966-7IBAVVJ3AW0RJ29C044X/unsplash-image-yUvZYHV2Zbw.jpg Consulting - Project Management What’s the plan? How are we going to achieve our goals? How will we know it’s working? Wht’s the budget? Timeline? I have experience walking stakeholders and clients through this process. From planning and concept, to campaign execution and user feedback, I know how to keep projects on track, report results, and make recommendations for future success. https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1633210497190-MGLQG0MYLIQQGQ662CCV/unsplash-image-T2wDwrsjTZc.jpg Consulting - Consulting Marketing is hard. There are layers. And very often, your client and their boots-on-the-ground staff are not particularly skilled in this area. When they are being tasked with marketing duties that fall outside their comfort zone, or need help understanding the basics, I can help. https://www.hollyriker.com/home daily 0.75 2021-09-10 https://images.squarespace-cdn.com/content/v1/5ce592c8732098000152407a/1558724171005-TU51L0OZV7OUNYCAVJGE/static1.squarespace-2.jpg Home - Yoga Aerobics https://images.squarespace-cdn.com/content/v1/5ce592c8732098000152407a/1558723932145-HJ8HKUISR89GJ9KM604C/image-asset.jpeg Home - Instructor Training https://www.hollyriker.com/general-2-2 daily 0.75 2021-10-03 https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1633145609591-9VR3POCPJKGYC9FUIDQZ/unsplash-image-wOJmf5hEBIA.jpg About (Copy) - Research. Journey. Story. Repeat. This is the process I use to identify audience needs and create an emotional connection. Marketing and communication methods are constantly changing but, no matter the delivery, words and stories have the power to entertain, relieve stress, inspire behavior change, and help build lasting relationships. If you’re looking for an enthusiastic, experienced partner who strives to understand user expectations, uses her storytelling powers for good, understands project workflow, the importance of client relationships, stakeholder input, creative collaboration, and deadlines... I’m your girl. https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1633195694347-X9QWRF22TSEZWD83U5FT/HRiker_headshot_2+copy.jpg About (Copy) - This is me. My education is rooted in marketing and communication. I’ve watched the advertising industry ebb and flow my entire career. Anyone who tells you, “the more things change, the more they stay the same” has not been paying attention. Communication delivery systems have evolved. Our ability to find, compare, and digest information has expanded dramatically. Technology has exploded. And, our expectations have changed. My experience covers a wide variety of areas which affords me a fair bit of insight. https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1631313077194-8HYOHVVQTOJTNZNYOGER/unsplash-image-IuLgi9PWETU.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1631312409834-QUIR1QMMM7PWTZSOOWAY/unsplash-image-y02jEX_B0O0.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1631314340658-GR7AUA5ZKAXC6SO0PQB1/unsplash-image-3y1zF4hIPCg.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1631313531455-E11PM3E86N3TV5O5G18K/unsplash-image-mmsQUgMLqUo.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1631312623530-9C5XJ6U8TH9W5BPRJNFU/unsplash-image-aQfhbxailCs.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1633191017468-VXGQN7S8ZKI9OZMEKMZ2/unsplash-image-fIq0tET6llw.jpg About (Copy) https://www.hollyriker.com/experience daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1631313077194-8HYOHVVQTOJTNZNYOGER/unsplash-image-IuLgi9PWETU.jpg Experience https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1631312409834-QUIR1QMMM7PWTZSOOWAY/unsplash-image-y02jEX_B0O0.jpg Experience https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1631314340658-GR7AUA5ZKAXC6SO0PQB1/unsplash-image-3y1zF4hIPCg.jpg Experience https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1631313531455-E11PM3E86N3TV5O5G18K/unsplash-image-mmsQUgMLqUo.jpg Experience https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1631312623530-9C5XJ6U8TH9W5BPRJNFU/unsplash-image-aQfhbxailCs.jpg Experience https://images.squarespace-cdn.com/content/v1/613bca5c0b80e730cca7798d/1633191017468-VXGQN7S8ZKI9OZMEKMZ2/unsplash-image-fIq0tET6llw.jpg Experience https://www.hollyriker.com/copywriting daily 0.75 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