The For Baby Sake SD brand was created in 2012 to provide education around safe sleep, identifying the early signs of pregnancy, benefits of prenatal care, and immunization as a means of combating infant mortality. Over the years, content was expanded to include prenatal care, well-woman checkups, and preconception planning.
I played a key role in the initial branding and positioning, which extended to authoring, editing, and curating much of the content on the site.
