Tobacco Cessation

The South Dakota QuitLine recently had to address some user confusion. As new services become available to help young people quit smoking and vaping, the enrollment process was updated and our job was to develop a more obvious and streamlined page structure that made the options more clear. The objective is always to get users to sign up for the coaching service (because people who use a coach are 2x more likely to quit) but also to let them know that other services (NRT therapy and DIY strategies) are available.

*Please Note: this website was updated by SD DOH 2023. The iteration I refer to here as a case study no longer exists, although remnants of my contributions can be found throughout.